Research

Women's fitness coaching

A bar of 46 that the tested brand clears on 1 of 3, with weaker sites cited on all 3.

The bar

46

How small a cited site gets. The weakest quartile.

Median cited site

60

What a typical incumbent scores.

Content share

100%

Cited sources that are articles, not vendor sites.

Brand tested

38

warriorbabe.com

Verdict

Contested. Reachable, but not quickly.

What the numbers say

The interesting line here is the one that reads 3/3. On every question in this niche, at least one site scoring below the bar was cited in the answer. The bar is 46, the tested brand sits at 38, and it still cleared one question outright.

That combination — below the bar on paper, cited in practice — is the pattern we see wherever a market has a strong creator or practitioner layer. The engines quote individual coaches, their own sites, their long explainers, alongside publications that score far higher. Authority is doing less work here than the match between the question and the page.

Content share is 100%, but a meaningful share of that content is written by practitioners rather than publishers, which is why the floor is soft.

Where the tested brand actually stood

warriorbabe.com scored 38 against a bar of 46. It cleared the bar on 1/3 of this market’s questions, and on 3/3 of them a site scoring below the bar was cited anyway.

The second number is the one that matters. When sites under the bar keep appearing in answers, the bar is describing the middle of a distribution rather than guarding a gate, and there is a tail to get into.

What to do about it

Publish under a named practitioner rather than a brand. In this market the engines cite people, and the sites they cite score below what the bar suggests they should need.

How this was measured

We asked the questions a buyer in this market actually asks, read every domain the engines cited in the answers, and scored each cited domain with the proprietary Peak Answer Link Ranking system. The bar is the score of the weakest quartile of cited sites, which tells you how small a site can be and still get quoted — basically how winnable the niche is for new players entering the space. Measured 09/23/2026. Engines change mentions overtime, so these may drift.

Two honest limits. The sample is the questions we chose, and a different set of questions in the same market would move these numbers. And scores are a model of authority, not a measurement of it: they are the same model the product uses on itself, which is the reason to trust the comparison between niches more than any single figure.

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Other markets we measured

All fourteen markets →