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Content Brief Generator

The Content Brief Generator builds a brief for one target keyword. You get the search intent, a suggested angle, three title options, an outline of 8 to 10 sections, 8 questions the page should answer, 10 entities to mention, the schema types to ship and a target word count. You can copy it as a markdown file. It also lists semantic keywords for the page.

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How to use the brief

Enter one target keyword and the tool returns a brief you can hand to a writer or work from yourself. The headline is the suggested angle for the page, and the summary line gives the intent and a target word count.

The brief is generated, so read it before you use it and edit anything that does not fit your business.

What is in the brief

PartHow to use it
IntentTells you what the searcher wants, so the page can give it in the opening
AngleThe one approach the page should take
Title optionsTitle tags to choose from, written to stay under 60 characters
OutlineSection headings with a line on what goes under each
Questions to answerUse them as H2s or FAQ entries
Entities to nameTools, standards, people and organizations the page should mention
Schema to shipThe structured data types that suit the page

Working from the brief

  1. Pick the title option that matches your angle and check its length.
  2. Turn the outline into your H2s and drop any section that does not fit.
  3. Answer each question directly under its own heading.
  4. Mention the entities where they come up naturally.
  5. Add the schema types once the page is published.
  6. Treat the word count as a guide and stop when the topic is covered.

Choosing a keyword

A specific phrase gives a better brief than a broad one. How to invoice international clients gives the tool more to work with than invoicing. If the tool cannot build a brief, try a longer, more specific phrase.

Semantic keywords

The brief ends with three lists of semantic keywords. Use them as a checklist for the page you are writing, and skip anything that does not fit.

ListUse it to
Core termsCover the closely related phrases in your headings and body copy
Buyer modifiersAdd the qualifiers buyers use, such as free, for small business or vs
Adjacent topicsPlan other pages, and link to them from this one
  1. Write your page outline first.
  2. Check each core term against the outline and add a section for any that is missing.
  3. Pick the questions that match what your readers ask and answer them directly.
  4. Name the entities where they are relevant.
  5. Link the page to your own pages on the adjacent topics.

Common questions

The content brief gives a target word count for the topic. Use it as a guide and let the questions and outline decide the final length.
You can take the brief with you: the result includes the full brief as markdown that you can copy into a document or your editor.
You don't need to use every section of the brief. Keep the sections that fit your audience and your offer, and drop the rest. Check any facts and names the brief mentions before you publish.

Related study: What Do the Pages ChatGPT Cites on Specific Questions Look Like?

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