What is AEO?
AEO stands for answer engine optimization. It is the process of making changes ("optimizations") to your site so that AI engines are more likely to recommend, mention or cite your brand in its answers.
For a lot of buying questions the answer is now the whole page. Somebody asking ChatGPT which tool to use gets 1 paragraph naming 3 options and citing 4 sources.
AEO goes by other names, like GEO (generative engine optimization) and LLM SEO. These are all basically the same. AEO software, an AEO platform and an answer engine optimization tool are all generally the same too: they help you measure whether the engines recommend you, and tell you what to change.
AEO is also quite similar to traditional SEO, with a spin. Making sure your pages are crawlable is the same work. So is making sure the content matches what people search for (keywords in SEO, questions in AEO). With AEO you also want to be quotable, and you want the pages the engines already trust to quote you. Peak Answer's research on 14 markets looks at how hard that is in each one.