The best AI visibility tool depends on what you need it for. For a small budget, Otterly Lite ($29/month) is the cheapest flat plan here, and if you already pay for Semrush or Ahrefs, its AI add-on is the easiest place to start. For an all-in-one tool that does tracking, content, link/mention building and more, Peak Answer ($49/month) is the overall best value, while Trakkr and Writesonic are also good picks.
Prices and features listed below were checked on each vendor's site between 11 October 2026 and 9 November 2026.
Quick picks: the best AI visibility tool for each use case
- Best for a small budget: Otterly. Lite is $29/month for 15 prompts checked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot.
- Best for enterprise: Profound. Enterprise is a custom package with up to 9 answer engines, SSO and an API.
- Best if you already use Semrush: the AI Visibility Toolkit, $99/month per domain for 25 prompts daily.
- Best for agencies and many brands: Rankscale. Pro is $99/month with 10 brand dashboards.
- Best value for a truly all-in-one tool: Peak Answer. $49/month, with the top 10 questions tracked daily. Goes well beyond just tracking and helps manage AI visibility and traditional SEO end-to-end.
- Best free start: AthenaHQ Essential, free with 300 credits. Peak Answer also has a 7-day free trial.
Prices
The table shows one headline plan per vendor. Most vendors have more plans, go to their sites to see the full details.
| Tool | Plan | Price | Billing | Allowance |
|---|---|---|---|---|
| Ahrefs Brand Radar | Custom Prompts - Lite | Starts at EUR 47/month | Monthly | 150 checks/month, 5 prompts; each prompt uses 1 check per platform, location and update |
| AthenaHQ | Starter | $295/month | Monthly or annual, 17% off annual | 3,600 credits per month (1 credit = 1 AI response); $300/month free credit with 1-month rollover; unlimited topics, prompts and competitors; extra credits and API access are paid add-ons |
| Otterly | Standard | $189/month | Monthly or annual, 15% off annual | 100 search prompts; extra in batches of 100; unlimited workspaces; API (2,000 requests a month) and MCP (2,000 requests); Agent Analytics; Looker Studio connector; 5,000 GEO URL audits a month |
| Peak Answer | Starter | $49/month | Monthly, 7 day trial | 50 prompts, 15 articles a month |
| Peec AI | Starter | $95/month | Monthly | 50 prompts, 3 chosen models, daily tracking, 1 project, 1 country, unlimited users |
| Profound | Enterprise | Custom (Tailored packages, no dollar amounts) | Custom package | Custom prompts, unlimited opportunities, AI Marketer credits, ChatGPT Shopping, all-time data history, CSV/JSON export, API, SSO/SAML, SOC 2, custom languages and regions |
| Rankscale | Pro | $99/month | Monthly or yearly, 15% off yearly | 1,200 credits/month, up to 4,800 answers, 50 page audits |
| Scrunch | Core | $250/month | Monthly | 125 unique prompts, 5,000 responses/month, 5 site audits/month, 5 user licenses |
| SE Ranking | AI Search add-on (on Core/Growth plans) | +$71.20/month | Monthly or annual, not stated which applies | Includes SE Visible access (200 prompts); base plans: Core 100 prompts daily, Growth 250 |
| Semrush AI Visibility (Toolkit) | Toolkit add-on | $99/month | Monthly per domain | 25 prompts for Prompt Tracking; +50 prompts for $60/month; Semrush One tiers raise to 50/100/200 |
| Semrush (SEO + AI Search) | Starter | $165.17/month billed annually, $199 monthly | Monthly or annual | 50 prompts to track daily; 300 AI visibility reports/day |
| Trakkr | Growth | GBP 79/month | Monthly or annual, 2 months free on annual | 50 prompts per brand; 12,000 data points; 25 articles/month |
| Writesonic | Starter | $79/month billed annually | Billed annually | 50 prompts, 50 answers tracked daily; 15 AI articles/month; 10 site audits (100 pages each); 1 user, 1 project; Action Center: not available |
Tools count different things (prompts, questions, credits, checks), so the headline price doesn't always tell you the full pricing picture.
Features
| Tool | Engines | Refresh | Writes content | Publishes to CMS | Multi-brand |
|---|---|---|---|---|---|
| Ahrefs Brand Radar | AI Overviews, AI Mode, Perplexity, Copilot, Gemini, ChatGPT; Claude available | Daily (weekly or monthly also possible) | Separate product: AI Content Helper (Content Kit add-on) | No. The site shows no CMS publishing | Unknown |
| AthenaHQ | 11 models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral | Set per prompt, every 1 to 4 weeks or on chosen days of the month. Daily not stated. | Yes. Content Hub writes a brief, then a full article. | Yes. 8 CMSs, including Shopify, Webflow, WordPress and Sanity. | Multiple brands through Groups; one country on Starter, multi-region on Enterprise. |
| Otterly | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot (add-on: Google AI Mode, Gemini, Claude) | Daily | No article writer in the plan (briefs and audits only). A separate free GEO Landing Page Creator tool exists | No | Unlimited workspaces |
| Peak Answer | ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode | Weekly, top questions daily (Claude and Perplexity weekly only) | Yes | Yes | 1 brand on this plan |
| Peec AI | Choose 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, Naver AI (Perplexity is an add-on) | Daily | No. The vendor says it does not write content itself | No. The vendor says it does not publish content itself | 1 project; unlimited users |
| Profound | ChatGPT, Gemini, Google AI Overviews | Daily for 7 days | Yes. Its AI agent is described as one that will research, write, report and collaborate | Yes, through its agents and workflow CMS nodes (WordPress, Webflow, Contentful and others). The pricing page doesn't itemise it per plan | Unknown. Projects are shared spaces for teammates, and the page doesn't list a brand count |
| Rankscale | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude, Microsoft Copilot, Meta Muse Spark, others | Hourly to monthly scheduling | No. It gives content improvement suggestions and does not write content | No | 10 brand dashboards; extra slots purchasable |
| Scrunch | ChatGPT, Perplexity, Google AI Overviews, Copilot | Unknown | Content Generation: Basic | No. Its AXP product serves optimized pages at the CDN layer and does not publish to a CMS | 1 brand workspace; multi-domain tracking listed as available |
| SE Ranking | AI Overviews, AI Mode, Perplexity, ChatGPT | Unknown | Yes. AI Writer, included in the base SE Ranking plan rather than the AI add-on | Yes. Exports articles to WordPress from its Content Editor | AI competitive research: 5 domains Core, 15 Growth; multi-brand not stated |
| Semrush AI Visibility (Toolkit) | ChatGPT, Google AI Mode (full list not stated) | Prompt Tracking daily; Brand Performance weekly | Separate product: Semrush Content Toolkit | Separate product: Semrush Content Toolkit (publishes to WordPress) | Extra domains or locations $99 each |
| Semrush (SEO + AI Search) | Google Search, ChatGPT, Perplexity, Gemini | Daily | Separate product: Semrush Content Toolkit | Separate product: Semrush Content Toolkit (publishes to WordPress) | 5 websites |
| Trakkr | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI | Daily | Yes. 25 articles/month. | Yes. WordPress, Shopify and Webflow integrations are listed. The pricing page doesn't say which plans include them | 1 brand |
| Writesonic | ChatGPT, Gemini, Google AI Overviews | Daily | Yes. AI articles. | Yes. WordPress is listed in the plan's integrations | 1 market; 1 user, 1 project |
Peak Answer also clearly delineates between answers retrieved from search or from memory, scores sentiment, finds opportunities and drafts outreach for link/mention placements, monitors social threads, runs technical audits, connects to Search Console and has an API and MCP server.
What an AI visibility tracking tool should do
At the most basic level, an AI visibility tool asks AI engines questions like what your buyers might ask, records the answers and helps you track how the answers change over time. Beyond that, a few things make a big difference in how useful the numbers actually are:
- The engines your buyers use. ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude all cite different sites, so a tool that only checks one or two engines can miss a lot. Check the engine list against where your customers actually ask questions and do research before they buy.
- More than one run per question. AI answers change a lot from one run to the next. In Peak Answer's stability study of 185 questions run three times each, only 51% of the brands named in a first run came back in the second. Basically, you need to measure multiple times and track the changes over time to see any real or usable trends. A good tool should help you do this.
- The raw answers and citations. An aggregated visibility score is easy to read but it doesn't tell you a whole lot. You want to see what the engine actually said, and which pages it cited, so you can model your content accordingly and look for placements on the sites that are already appearing in citations.
- Competitors. A good tool should tell you who gets named when you don't, and on which questions. Knowing the competitive landscape helps you model what's actually working.
- What happens after measuring. Some tools do only tracking. Some also write content, find the sites worth getting listed on, and/or flag technical problems. If you need more than just the raw measurement data, this piece is critical.
Types of AI visibility tools
The 12 tools here fall into three groups:
Dedicated trackers: Otterly, Peec AI, Profound, AthenaHQ, Scrunch and Rankscale. These measure which engines name you and report on it. Some add content features on top (Profound's AI agent, AthenaHQ's content optimization agent, Scrunch's basic content generation), but tracking is the main product.
"All-in-one" type tools: Peak Answer, Trakkr and Writesonic. These track AI visibility, write articles, and more. Writesonic is basically a content tool first and foremost that added AI search visibility tracking. Trakkr is a tracker that lists articles on its plans. Peak Answer is the most comprehensive, truly all-in-one tool in that it helps you with all of the five pillars of good SEO and AEO, including both content and tracking, as well as building external authority which is the most important work for AEO/GEO anyway.
SEO-suite add-ons: Ahrefs Brand Radar, SE Ranking and Semrush. These sit next to the keyword and backlink data you may already use, so they're generally the easiest option if your team already works in one of them. But, as more traditional SEO tools, they are generally less specifically targeted at getting you named in AI search than dedicated visibility tools.
The 12 tools
Here's the full list of 12 tools, listed alphabetically (not a ranking):
Ahrefs Brand Radar
Brand Radar is Ahrefs' AI visibility product. The Custom Prompts tiers run from Lite (5 prompts, 150 checks a month) to Standard (10 prompts), Advanced (20 prompts) and Enterprise (from 83 prompts). Each prompt uses one check per platform, location and update, and refresh is daily, with weekly or monthly also possible. The page lists AI Overviews, AI Mode, Perplexity, Copilot, Gemini and ChatGPT, with Claude available. Content writing is a separate Ahrefs product (AI Content Helper), and the site shows no CMS publishing.
Best for: teams that already pay for Ahrefs. Its page says Custom Prompts Lite is free with a paid Ahrefs Lite plan or higher.
Skip this if you need per-tier prices. Standard and Advanced aren't priced on its page.
Lite: Starts at EUR 47/month. AI Visibility Index: EUR 179/month.
AthenaHQ
AthenaHQ prices by credits. Essential is free with 300 credits and covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter includes 3,600 credits a month and covers 11 models, including Claude, Grok and DeepSeek. Its homepage describes a content optimization agent and publishing through Shopify, Webflow and Framer, though writing full articles isn't stated. Enterprise is custom and described as tracking across multiple brands.
Best for: starting free, then paying by credits across a wide set of models.
Skip this if you want a stated refresh rate. Its site says "real-time" monitoring and gives no cadence.
Starter: $295/month.
Otterly
Otterly is a tracker with plans sized by prompts. Lite covers 15 search prompts, Standard 100 and Premium 400, all refreshed daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are add-ons. Standard and Premium include unlimited workspaces, which helps if you track several sites, and annual billing is 15% off. Standard doesn't include an article writer (it has briefs and audits).
Best for: a small budget, or anyone who wants a simple tracker with a clear prompt allowance.
Skip this if you need Claude or Gemini without paying for add-ons.
Lite: $29/month. Standard: $189/month. Premium: $489/month.
Peak Answer
Peak Answer is AEO software that tracks whether 6 AI engines recommend your brand, and what to do about it if not. It runs your buying questions on ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode, daily for your top 10 questions and weekly for the rest, with several runs per question. Each answer shows the sources behind it, including whether it was retrieved from a web search or answered from memory. After measuring, it drafts content to your CMS, finds the third-party sites the engines already quote and drafts outreach for placements, finds Reddit, Quora and LinkedIn threads worth answering, and flags technical problems. All 6 engines, API and MCP are available on all plans.
Best for: measurement and the work that follows in one product, especially for a small team.
Skip this if you only want a reporting dashboard for a team that already has content covered.
Starter: $49/month, 7-day trial.
Peec AI
Peec AI is a tracker. Its pricing page lists Starter, Pro and Advanced, each with daily tracking on 3 models you choose (from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI), plus a custom Enterprise. Perplexity is an add-on, and Claude is on Enterprise only. Starter covers 1 project with unlimited users, and Advanced adds multi-country tracking and a Looker Studio integration. Peec AI says it doesn't write or publish content itself.
Best for: daily tracking on engines you pick, with content handled separately.
Skip this if you need Claude or Perplexity included in the base price.
Starter: $95/month.
Profound
Profound's pricing page offers a free trial with 50 prompts (a recommended set you can't customize) for 7 days, checked daily on ChatGPT, Gemini and Google AI Overviews. Enterprise is a custom package covering up to 9 answer engines, with all-time data history, exports, an API and SSO. Its AI agent is described as one that researches, writes and reports, and it connects to CMSs like WordPress and Webflow through its workflows. Its FAQ mentions a self-serve Agency Growth plan, with no price listed.
Best for: enterprise teams that buy through a sales process anyway, or anyone who wants to try it free first.
Skip this if you want a self-serve monthly price.
Trial: Free. Enterprise: Custom (Tailored packages, no dollar amounts).
Rankscale
Rankscale prices by credits and brand dashboards. Pro includes 1,200 credits a month, up to 4,800 answers and 50 page audits, across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude, Microsoft Copilot and others. Scheduling runs from hourly to monthly. Pro has 10 brand dashboards, Pro+ has 25, Growth has 50 and Enterprise has 100. It gives content suggestions but doesn't write content or publish to a CMS. Pro has a 7-day free trial.
Best for: agencies and anyone tracking many brands.
Skip this if you want articles written for you.
Essentials: from $17/month, billed yearly. Pro: $99/month. Pro+: $229/month.
Scrunch
Scrunch Core includes 125 unique prompts, 5,000 responses a month, 5 site audits a month and 5 user licenses, across ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise covers 9 engines and deploying across multiple brands. Its pricing page also mentions AXP, which serves an AI-friendly version of your pages at the CDN layer, and lists basic content generation. Core has a 7-day free trial.
Best for: page audits and how AI crawlers see your site, with an engine list that grows on Enterprise.
Skip this if you want a stated refresh rate or full articles written. Neither is on its page.
Core: $250/month.
SE Ranking
SE Ranking's AI Search add-on sits on top of the Core and Growth plans and includes access to SE Visible (200 prompts). It covers AI Overviews, AI Mode, Perplexity and ChatGPT. The base plans list 100 prompts daily on Core and 250 on Growth, and AI competitive research covers 5 domains on Core and 15 on Growth. The base plan also includes an AI Writer that exports articles to WordPress.
Best for: teams that already use SE Ranking for rank tracking.
Skip this if you want a stated refresh rate. It isn't on the page, and the add-on price doesn't clearly say which figure is annual and which is monthly.
Add-on: +$71.20/month.
Semrush
Semrush has two routes. The AI Visibility Toolkit is an add-on that tracks 25 prompts daily on ChatGPT and Google AI Mode, per domain, with weekly brand performance reports. Extra domains or locations cost extra. The SEO + AI Search plans track prompts across Google Search, ChatGPT, Perplexity and Gemini: Starter has 50 prompts daily and 5 websites, and Pro has 15 websites. Content writing is a separate Semrush product (the Content Toolkit).
Best for: teams that already work in Semrush and want AI numbers next to their search data.
Skip this if you want a larger prompt allowance on a lower plan.
Toolkit: $99/month. Starter: $165.17/month billed annually, $199 monthly.
Full review: Semrush AI Visibility Toolkit
Trakkr
Trakkr Growth tracks 50 prompts per brand daily across 8 engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI. It also lists 25 articles a month, and WordPress, Shopify and Webflow integrations, though the pricing page doesn't say which plans include them. Growth covers 1 brand. Scale covers 10 brands with 100 articles a month and a REST API. Growth has a 14-day trial and asks for a card.
Best for: a wide engine list plus some article writing from a tracker.
Skip this if you track several brands on a small budget. Multiple brands start on Scale.
Growth: GBP 79/month. Scale: GBP 395/month.
Writesonic
Writesonic writes articles and tracks AI visibility in the same product. Starter includes 15 AI articles a month, a WordPress integration, and 50 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, for 1 user and 1 project. Basic moves to 100 prompts and 25 articles, and Growth to 200 prompts, 50 articles and 2 projects. Prices are listed billed annually.
Best for: content production first, with tracking attached.
Skip this if you need more than 3 engines on a listed plan.
Starter: $79/month billed annually. Growth: $399/month billed annually.
How to choose an AI visibility tracker
You already pay for an SEO suite. Check the add-on from the suite you use first: Ahrefs Brand Radar, SE Ranking or Semrush. The data sits next to your existing reports, and it's usually the cheapest way to start.
You need many brands. Rankscale lists 10 brand dashboards on Pro and up to 100 on Enterprise. Trakkr Scale lists 10 brands. Otterly Standard and Premium list unlimited workspaces. Compare the table above against how many clients you have.
You want content written. Peak Answer, Trakkr and Writesonic each list articles as part of the product. Writesonic and Trakkr list a WordPress integration, and Peak Answer drafts content to your CMS.
You have a tight budget. AthenaHQ Essential is free with 300 credits, Profound has a free 7-day trial, and Rankscale Essentials starts from $17/month, billed yearly. Peak Answer also offers a free 7-day trial.
You want a tracker only. Otterly, Peec AI, Profound, AthenaHQ, Scrunch and Rankscale are the dedicated trackers in this list.
Whichever you pick, run it for a few weeks before you judge the results. Answers move a lot between runs, so a single week can show changes that aren't really there.
FAQs
The best AI visibility tool depends on the job. Pick an add-on if you already use Ahrefs, SE Ranking or Semrush. Pick a dedicated tracker like Otterly, Peec AI or Rankscale if you only want measurement. Pick Peak Answer, Trakkr or Writesonic if you want content written too.
The dedicated AI visibility trackers in this list are Otterly, Peec AI, Profound, AthenaHQ, Scrunch and Rankscale, and Peak Answer, Trakkr and Writesonic track visibility as part of a wider product. Otterly is the cheapest flat plan, Rankscale has the most brand dashboards, and Profound is built for enterprise contracts.
Yes, AI visibility rank trackers exist, though AI answers don't have rank positions the way Google does. AI visibility trackers measure how often your brand is named or cited across a set of questions (your mention rate), and which competitors show up instead. Some also record the position your brand is named in within the answer.
No, this list of 12 AI visibility tools isn't a ranking. The tools are in alphabetical order. The quick picks at the top match tools to use cases.
AthenaHQ has a free Essential plan with 300 credits, and Profound has a free trial of 50 prompts for 7 days. Rankscale Pro and Scrunch Core each have a 7-day free trial. Trakkr Growth has a 14-day trial and asks for a card. The free AI visibility checker and the free AI Overview checker are one-off checks with no account needed.
AthenaHQ covers the most engines of these tools, with 11 models listed on Starter. Rankscale lists 9 named engines on Pro, plus others. Scrunch and Profound list up to 9 on Enterprise, and Trakkr lists 8 on Growth. Check the features table for the engines on each headline plan.
Two tools didn't state a price for every plan. Profound lists a free trial and a custom Enterprise package. Ahrefs Brand Radar doesn't price its Standard and Advanced tiers.
You don't always need an AI visibility tool if you already use an SEO suite. The suite add-ons track prompts across several engines, so they can be enough if you only want the numbers. They're a different product from tools that also write content or find placements.