Most AI visibility tools cost between $29 and $300 a month on their entry and mid plans, free checks and trials cost nothing, and enterprise plans are quoted as custom contracts. The price mostly depends on 3 things: how many questions you track, how many engines, and how many brands or users. Below are the prices for 12 tools, checked on each vendor's own pricing page.
AI visibility software pricing compared
Prices and features checked between 11 October 2026 and 9 November 2026 on each vendor's site. Each row is the vendor's headline plan.
| Tool | Plan | Price | Billing | Allowance |
|---|---|---|---|---|
| Peak Answer | Starter | $49/month | Monthly, 7 day trial | 50 prompts, 15 articles a month |
| Profound | Enterprise | Custom (Tailored packages, no dollar amounts) | Custom package | Custom prompts, unlimited opportunities, AI Marketer credits, ChatGPT Shopping, all-time data history, CSV/JSON export, API, SSO/SAML, SOC 2, custom languages and regions |
| AthenaHQ | Starter | $295/month | Monthly or annual, 17% off annual | 3,600 credits per month (1 credit = 1 AI response); $300/month free credit with 1-month rollover; unlimited topics, prompts and competitors; extra credits and API access are paid add-ons |
| Peec AI | Starter | $95/month | Monthly | 50 prompts, 3 chosen models, daily tracking, 1 project, 1 country, unlimited users |
| Otterly | Standard | $189/month | Monthly or annual, 15% off annual | 100 search prompts; extra in batches of 100; unlimited workspaces; API (2,000 requests a month) and MCP (2,000 requests); Agent Analytics; Looker Studio connector; 5,000 GEO URL audits a month |
| Semrush AI Visibility (Toolkit) | Toolkit add-on | $99/month | Monthly per domain | 25 prompts for Prompt Tracking; +50 prompts for $60/month; Semrush One tiers raise to 50/100/200 |
| Semrush (SEO + AI Search) | Starter | $165.17/month billed annually, $199 monthly | Monthly or annual | 50 prompts to track daily; 300 AI visibility reports/day |
| Scrunch | Core | $250/month | Monthly | 125 unique prompts, 5,000 responses/month, 5 site audits/month, 5 user licenses |
| Writesonic | Starter | $79/month billed annually | Billed annually | 50 prompts, 50 answers tracked daily; 15 AI articles/month; 10 site audits (100 pages each); 1 user, 1 project; Action Center: not available |
| Promptwatch | Essential | $95/month | Monthly | 50 prompts, 6,000 responses, 1 project, unlimited seats, MCP and API access, agent chat, country level tracking |
| Qwairy | Starter | €79/month | Monthly, or yearly at €65/month | 2,500 credits a month, 1 credit per prompt, core engine and run; no prompt cap; 1 workspace; MCP server access |
| AI Peekaboo | Configurable plan | From $30/month | Monthly or annual | Configurable. Default is 1 brand, 40 prompts, 3 AI models, checked every 2 days; up to 150 brands and 500 prompts per brand |
| Rankscale | Pro | $99/month | Monthly or yearly, 15% off yearly | 1,200 credits/month, up to 4,800 answers, 50 page audits |
"Not stated" means the vendor's page did not give the figure. Several plans are billed annually, so the month-to-month price can be higher. Check the billing column before you compare two numbers. For the category as a whole, see best AI visibility tools in 2026.
What the plans include
A few differences in the table matter more than the price.
- Free options. Profound has a free trial (50 prompts for 7 days). AthenaHQ's Essential plan is free with 300 credits ($25 of free credit); unlimited users. Semrush has a free plan with 1 demo project, 10 reports per day.
- Credits. AthenaHQ Starter is $295/month for 3,600 credits a month. On the Enterprise plan the page says 1 credit is 1 AI response.
- Annual billing. Writesonic Starter is $79/month billed annually. Scrunch Core is $250/month. Semrush Starter is $165.17/month billed annually, $199 monthly.
- Add-ons. Semrush's AI visibility add-on is $99/month per domain for 25 prompts daily.
- Custom pricing. Profound's Enterprise plan is Custom (Tailored packages, no dollar amounts).
Peak Answer starts at $49 a month with a 7 day trial and covers ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode (Claude on the top 5 questions). Writing and publishing are part of the plan. Besides measurement it also shows retrieved versus memory answers, sentiment, an MCP server, a Search Console connection, drafted outreach, social monitoring and a technical audit. Read more on the Peak Answer page.
How much does AI visibility software cost?
| Budget | Options |
|---|---|
| Free | Peak Answer's free AI visibility checker, AthenaHQ Essential (300 credits), the Semrush free plan (1 demo project), Profound's 7 day trial, Qwairy's free plan (120 credits) |
| Under $100/month | Otterly Lite $29/month, AI Peekaboo From $30/month, Peak Answer $49/month, Writesonic Starter $79/month billed annually, Peec AI Starter $95/month, Promptwatch Essential $95/month, Qwairy Starter €79/month, Rankscale Essentials from $17/month (billed yearly only), Rankscale Pro $99/month, Semrush toolkit $99/month per domain |
| $100 to $300/month | Semrush Starter $165.17/month billed annually, $199 monthly, Otterly Standard $189/month, Peec AI Pro $245/month, Promptwatch Professional $245/month, Scrunch Core $250/month, AthenaHQ Starter $295/month |
| Over $300/month | Otterly Premium $489/month, Peec AI Advanced $495/month, Promptwatch Business $579/month |
| Custom | Profound Enterprise, and the Enterprise plans at AthenaHQ, Scrunch, Peec AI, Promptwatch and Semrush |
How much does an AEO or LLM SEO tool cost per month for a small team?
AEO (answer engine optimization) and LLM SEO tools are the same category as AI visibility tools. For a small team tracking about 50 buying questions, with 3 people logging in, the monthly cost looks like this:
| Tool | Cost for ~50 questions | Engines | Users |
|---|---|---|---|
| Peak Answer Starter | $49/month | 6 (Claude on the top 5 questions) | Unlimited |
| Peec AI Starter | $95/month | 3 you choose | Unlimited |
| Promptwatch Essential | $95/month | All listed models | Unlimited |
| Semrush toolkit | $159/month (25 + 50 more prompts) | ChatGPT and Google AI Mode named | 1, then another $99 license each |
| Otterly Standard | $189/month (100 prompts) | ChatGPT, AI Overviews, Perplexity, Copilot (AI Mode, Gemini, Claude as add-ons) | Unlimited |
The gap comes from what's charged as an extra: more prompts, more engines, or more users.
Why headline prices mislead
Vendors price in prompts, credits, answers, tracked keywords and brands, and none of those is the same unit. What you actually use is model responses per month, which is questions times engines times how often they are checked. To compare two plans, work out cost per 1,000 responses: the monthly price divided by the monthly responses, times 1,000. Say a plan costs $100 a month and allows 2,000 responses. That is $100 divided by 2,000, which is $0.05, times 1,000, so $50 per 1,000 responses. The formula only works for plans where the vendor states an allowance in prompts, answers or responses, and many in the table state it as credits or leave it out, so the table has no cost-per-1,000 column. Run the formula yourself once you know the allowance and the refresh rate for the plan you are looking at.
How much does an AI visibility audit cost?
It depends on the kind of audit:
- A free automated check. Peak Answer's free AI visibility checker asks ChatGPT 5 buying questions in your category and shows who it names.
- A month of a tracker. For $49, Peak Answer tracks 50 questions on 6 engines (Claude on the top 5), asks ChatGPT each question 3 times a week, and shows the pages cited for each one.
- An agency audit. Agencies sell AI search audits as project-based consulting. Nutshell puts GEO consulting projects at $5,000 to $50,000, and hourly consulting at $50 to $300 (source).
What changes between a $10k and a $70k a year AI visibility contract?
Vendors don't publish enterprise prices, so quotes can't be checked against a price list. The difference between a smaller and a bigger quote usually comes from some mix of these:
- Questions and runs: more prompts, more engines, more runs per question
- Brands, countries and languages: many tools limit these on lower tiers
- Seats and access: SSO, SAML and user roles
- Data: full history, raw exports, API access and BI connectors
- Support: a named success manager, onboarding and custom setup
- Security: SOC 2 reports and custom contract terms
If most of a bigger quote is seats and support, a self-serve plan with unlimited users may cover the same tracking for much less.
FAQs
Most tools cost $29 to $300 a month on their entry and mid plans. Free checks and trials exist, and enterprise plans are custom.
Rankscale Essentials starts at from $17/month, billed yearly only. Billed monthly, the cheapest is Otterly Lite at $29/month for 15 prompts. Free options include Peak Answer's free AI visibility checker, AthenaHQ Essential and the Semrush free plan.
A basic check is free with Peak Answer's free AI visibility checker. A month of a tracker costs $29 to $300 for most tools. Agencies sell audits as consulting projects, which Nutshell puts at $5,000 to $50,000.
Most AEO and LLM SEO tools with public prices cost $29 to $300 a month on an entry or mid plan. Enterprise plans are custom.
Tools that pair tracking with content work include Peak Answer at $49 a month, Writesonic Starter at $79/month billed annually and AthenaHQ Starter at $295/month.
Both exist. The Semrush toolkit is priced per domain, with another $99 license for each extra user. Peak Answer is priced per brand with unlimited users. Peec AI and Promptwatch are priced by prompt count with unlimited users, and AthenaHQ and Qwairy are priced in credits.
Daily AI visibility tracking is only worth paying for if you act on it. If your content cycle is monthly, daily measurement gives you more detail than you will use.
Some AI visibility tools have a free tier. AthenaHQ Essential is free, Semrush has a free plan, and Profound has a free trial. Peak Answer has a 7 day trial.
Track the buying questions a customer asks before choosing a company like yours. The plan's allowance sets the upper limit, and it is counted in prompts, answers or credits depending on the vendor. The prompt set generator builds a starting list.
AI visibility tool prices do change. The table was checked between 11 October 2026 and 9 November 2026, so confirm on the vendor's page before you buy.