The Semrush AI Visibility Toolkit is an add-on that tracks 25 prompts a day on ChatGPT and Google AI Mode, for $99 a month per domain. It's a good choice for a team that already pays for Semrush and wants AI numbers in the same place. It can get expensive once you add prompts, engines or people, and also it's not the best all-in-one tool in terms of helping you strategize and do the actual work for AEO/GEO.
What the toolkit includes
| Semrush AI Visibility Toolkit | |
|---|---|
| Price | $99/month per domain |
| Prompts | 25, tracked daily. 50 more for $60/month |
| Engines | ChatGPT and Google AI Mode named, others not listed |
| Users | 1 included. Each extra user is another $99 license |
| Exports | CSV, up to 1,000 rows per export and 10 exports a day |
| Trial | No trial on the toolkit. Semrush plans have a 7 day trial |
| Billing | Monthly per domain, prorated onto an annual subscription |
Semrush also sells AI tracking inside its bigger plans. Semrush Starter is $165.17/month billed annually, $199 monthly with 50 prompts tracked daily, and the Semrush One tiers include 50 or 100 prompts on the lower tiers and more on the top one.
What it costs for a typical small team
Here's the cost for a team tracking about 50 buying questions on more than 2 engines, with 3 people logging in.
| Setup | Semrush toolkit | Peak Answer Starter |
|---|---|---|
| 50 questions | $99 + $60 = $159/month | $49/month |
| Engines | ChatGPT and AI Mode named, others not listed | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, and Claude on the top 5 |
| 3 users | $159 + $198 = $357/month | Same price, unlimited users |
| Search Console and GA4 | Inside Semrush | On every plan |
| API and MCP | Through Semrush API units | On every plan, the trial too |
Where the toolkit is good
- Your SEO data and your AI data sit in one tool, with one login.
- Daily tracking on every prompt.
- Google AI Mode is covered.
Where it falls short
- Semrush names ChatGPT and Google AI Mode, and doesn't list which other engines it covers.
- Each extra user is another $99 license, the same as the toolkit itself.
- 25 prompts is a small set. Many brands may want to track more.
- No help with the work after the tracking: content, outreach or the pages AI cites.
Alternatives for small teams
Peak Answer
$49 a month for 50 questions on 6 engines (Claude on the top 5), unlimited users, Search Console and GA4, and an API and MCP server on every plan. It also lists the pages the engines cite for each lost question and turns them into a to-do list.
Otterly
Lite is $29/month, the cheapest dedicated tracker here. Standard ($189/month) adds 100 prompts, unlimited workspaces and API and MCP access.
Peec AI
Starter is $95/month for 50 prompts tracked daily on 3 engines you choose, with unlimited users.
Rankscale
Pro is $99/month, priced in credits, and built for teams running several brands.
Ahrefs Brand Radar
Custom Prompts Lite starts at €47 a month. The Semrush equivalent for teams already on Ahrefs.
Which one to choose
Stay on the Semrush toolkit if your team lives in Semrush, 25 prompts on ChatGPT and AI Mode covers what you need, and one person checks it.
Pick a dedicated tracker if you need more engines, more questions or more people. For most small teams that's cheaper than adding prompts and users to the toolkit.
Run the free AI visibility checker to see whether ChatGPT names you for 5 buying questions in your category.
FAQs
$99 a month per domain, for 25 prompts tracked daily. 50 more prompts are $60 a month, and each extra user is another $99 license.
Semrush names ChatGPT and Google AI Mode. Its pages don't list the other engines it covers.
The lower Semrush One tiers include 50 or 100 prompts, and the top tier includes more.
The toolkit has no trial of its own. Semrush plans can be tried free for 7 days, and the free Semrush plan includes 1 demo project and 10 reports a day across its tools.
For a small team that only needs AI tracking, a dedicated tracker usually costs less for the same number of questions. Peak Answer is $49 a month for 50 questions on 6 engines, with Claude on the top 5. Otterly Lite is the cheapest at $29/month.
Semrush MCP requests spend API units on your Semrush account. Some plans include 50,000 units, and others need a units package bought separately. Peak Answer includes its API and MCP server on every plan.