The questions your buyers actually ask
We do deep analysis on your niche before touching anything on your site. We build the question set that we’re going to be working on from this analysis, and this becomes the basis for everything we measure and track.
The content that gets quoted
Articles written against the questions you are losing, structured the way the engines quote from: the answer up top, a comparison table, an FAQ. Published straight to your CMS, with a person approving each one before it goes.
The placements that put you in the answer
Almost everything the models quote for a buying question is somebody else's article about your category. We find the lists, roundups and directories your category actually has, and do the outreach and the submissions to get you onto them.
Technical fixes
Usually a lower priority because these are the easier, low hanging fruit fixes, but we also monitor your site over time to make sure things like crawler access, structured data, sitemaps, thin and duplicate pages are fixed, so your pages are structured for easy crawling by Google and the AI engines.
Weekly report
A detailed report on everything we did, why, and the effect it had. Then action items for the week ahead.