People now ask an AI which plumber, dentist, lawyer or shop to use, and it answers with a short list. Peak Answer checks every week whether you are on that list, and tells you in plain words what to do if you are not.
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For twenty years, getting found meant appearing in a list of blue links. Someone typed what they wanted, got ten results, and clicked one.
That is not what is happening now. A growing number of people type the same question into ChatGPT, or see an AI-written answer at the top of Google, and get back a short recommendation — often three or four businesses, named, with a sentence about each. Nobody scrolls past it, because there is nothing to scroll to.
So the question is no longer whether you are on page one. It is whether you are one of the three the answer names.
This is the part that catches people out: the AI is not choosing the best business. It is choosing the businesses it can find written about in places it trusts.
When it answers "who is a good air conditioning company in Phoenix", it reads articles, local guides, review sites and directories, and names the businesses it keeps seeing in them. If nobody has written about you anywhere, you are invisible to it no matter how good your work is or how many happy customers you have.
We measured this in fourteen different industries. In nine of them, every single source the AI used was somebody else's article rather than a business's own website. Your website alone, in most industries, is not what gets you named.
It is not all hard. We measure how small a business can be and still get named, and it varies enormously by industry. In dental work in one city, the threshold was very low — a handful of properly written pages about procedures and costs would clear it. In health supplements it was the highest we found, because the AI answers health questions using medical sources and will not name a shop.
Which means the first useful thing anybody can tell you is whether your industry is one where this is a few months of work or a few years. That is a real answer, and almost nobody gives it.
Every week it asks the AI systems the questions your customers ask — not keywords, actual questions, in the words a person would use — and records whether you were named, who was named instead, and what the AI read to decide.
Then it tells you what to do, one thing at a time, in order of what will help most. If the answer is "write a page about your prices", it writes the first draft. If it is "get listed here", it writes the email. If something on your website is stopping the AI reading it, it tells you exactly what and how to fix it.
Nothing is published anywhere without you saying yes.
About ten minutes a week once it is set up, which is reviewing what it drafted and pressing approve. The measurement runs on its own.
If ten minutes a week is still ten minutes you do not have, there is a version where we run the whole thing for you.
No. It tells you what to do in ordinary words and writes the thing it is asking you to publish. If a job genuinely needs a developer, it says so rather than leaving you to find out.
In most local trades, yes, and often more easily than in national markets. We measured air conditioning, dentistry and wedding photography in specific cities and found low thresholds in all three. One local market we tested returned nothing useful, because the answer there was a map rather than a recommendation, and we publish that result too.
Technical fixes can show up within days. Getting named in answers usually takes months, and how many months depends on your industry — which is the first thing the measurement tells you.
There is overlap, and we show your ordinary Google performance alongside. But being named in an answer and ranking for a keyword are different events. Plenty of businesses rank well and never get named.
That matters less than people expect, because in most industries the AI is reading other people's pages about you rather than your own. Getting written about elsewhere often moves things faster than rebuilding your site.
Seven days, no card. Peak Answer measures your first questions on the day you sign up.
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