Profound sells custom enterprise packages with no prices on its site, after a 7 day trial of 50 prompts on ChatGPT, Gemini and Google AI Overviews. That's a lot of tool for a team of 2 or 3. The 7 alternatives below all publish their prices, and most start under $100 a month.
The best Profound alternative for a small team
- Cheapest dedicated tracker: Otterly Lite, $29/month.
- Tracking plus the work after it, for under $50: Peak Answer, $49/month.
- Daily tracking on 3 engines you pick: Peec AI Starter, $95/month.
- Several brands or clients: Rankscale Pro, $99/month.
- Already on Semrush: the Semrush AI Visibility Toolkit, $99/month per domain.
- Widest engine list on a paid plan: AthenaHQ Starter, $295/month.
What Profound offers now
Profound's pricing page, checked between 11 October 2026 and 9 November 2026, shows two plans:
- Trial: free for 7 days, with 50 unique prompts (a recommended set you can't customize), tracked daily on ChatGPT, Gemini and Google AI Overviews. It has no data history, exports or API, and unlimited seats.
- Enterprise: a custom package with no dollar amount on the page. It covers up to 9 answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Meta's Muse Spark, DeepSeek, Claude, Google AI Overviews and Exa Search. It adds CSV and JSON exports, API access, SSO and all-time data history.
For agencies, an Agency Growth plan includes 10 prospect pitch workspaces a month, with full client workspaces at $399/month each.
Several third-party articles report that Profound removed its self-serve Starter and Growth plans for brands in September 2026. Profound's own page doesn't say so, so treat it as unconfirmed.
Why teams look for a Profound alternative
Based on what Profound's pricing page shows, the reasons generally come down to a few things:
- No published price for brands. The only plans on the page are a 7 day trial and a custom Enterprise package, so there's no way to know the cost before a sales call.
- A fixed trial prompt set. The trial tracks a recommended set of 50 prompts that you can't change, so you can't test it on your own buying questions. How much control you'd have after the trial isn't stated, but it's likely more.
- Three engines on the trial. ChatGPT, Gemini and Google AI Overviews. Perplexity, Claude and Google AI Mode are listed under Enterprise.
- Wanting the work done too. Some teams want a tool that does more than just tracking. For example, content writing, finding link/mention placements, and so on.
Profound is generally built for a buyer with an enterprise budget and a team to act on the data.
Quick comparison
| Tool | Best for | Plan | Price | Billing | Allowance |
|---|---|---|---|---|---|
| Profound | Enterprise | Enterprise | Custom (Tailored packages, no dollar amounts) | Custom package | Custom prompts, unlimited opportunities, AI Marketer credits, ChatGPT Shopping, all-time data history, CSV/JSON export, API, SSO/SAML, SOC 2, custom languages and regions |
| Peak Answer | Tracking plus the content work on a small budget | Starter | $49/month | Monthly, 7 day trial | 50 prompts, 15 articles a month |
| Peec AI | Daily tracking on engines you choose | Starter | $95/month | Monthly | 50 prompts, 3 chosen models, daily tracking, 1 project, 1 country, unlimited users |
| Otterly | A tracker sized by prompts | Standard | $189/month | Monthly or annual, 15% off annual | 100 search prompts; extra in batches of 100; unlimited workspaces; API (2,000 requests a month) and MCP (2,000 requests); Agent Analytics; Looker Studio connector; 5,000 GEO URL audits a month |
| Rankscale | Agencies and many brands | Pro | $99/month | Monthly or yearly, 15% off yearly | 1,200 credits/month, up to 4,800 answers, 50 page audits |
| AthenaHQ | Wide engine coverage, priced in credits | Starter | $295/month | Monthly or annual, 17% off annual | 3,600 credits per month (1 credit = 1 AI response); $300/month free credit with 1-month rollover; unlimited topics, prompts and competitors; extra credits and API access are paid add-ons |
| Semrush (SEO + AI Search) | Teams already on Semrush | Starter | $165.17/month billed annually, $199 monthly | Monthly or annual | 50 prompts to track daily; 300 AI visibility reports/day |
| Scrunch | An engine list that grows with the plan | Core | $250/month | Monthly | 125 unique prompts, 5,000 responses/month, 5 site audits/month, 5 user licenses |
| Tool | Engines | Refresh | Writes content | Publishes to CMS | Multi-brand |
|---|---|---|---|---|---|
| Peak Answer | ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode | Weekly, top questions daily (Claude and Perplexity weekly only) | Yes | Yes | 1 brand on this plan |
| Profound | ChatGPT, Gemini, Google AI Overviews | Daily for 7 days | Yes. Its AI agent is described as one that will research, write, report and collaborate | Yes, through its agents and workflow CMS nodes (WordPress, Webflow, Contentful and others). The pricing page doesn't itemise it per plan | Unknown. Projects are shared spaces for teammates, and the page doesn't list a brand count |
| Peec AI | Choose 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, Naver AI (Perplexity is an add-on) | Daily | No. The vendor says it does not write content itself | No. The vendor says it does not publish content itself | 1 project; unlimited users |
| Otterly | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot (add-on: Google AI Mode, Gemini, Claude) | Daily | No article writer in the plan (briefs and audits only). A separate free GEO Landing Page Creator tool exists | No | Unlimited workspaces |
| Rankscale | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude, Microsoft Copilot, Meta Muse Spark, others | Hourly to monthly scheduling | No. It gives content improvement suggestions and does not write content | No | 10 brand dashboards; extra slots purchasable |
| AthenaHQ | 11 models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral | Set per prompt, every 1 to 4 weeks or on chosen days of the month. Daily not stated. | Yes. Content Hub writes a brief, then a full article. | Yes. 8 CMSs, including Shopify, Webflow, WordPress and Sanity. | Multiple brands through Groups; one country on Starter, multi-region on Enterprise. |
| Semrush (SEO + AI Search) | Google Search, ChatGPT, Perplexity, Gemini | Daily | Separate product: Semrush Content Toolkit | Separate product: Semrush Content Toolkit (publishes to WordPress) | 5 websites |
| Scrunch | ChatGPT, Perplexity, Google AI Overviews, Copilot | Unknown | Content Generation: Basic | No. Its AXP product serves optimized pages at the CDN layer and does not publish to a CMS | 1 brand workspace; multi-domain tracking listed as available |
"Not stated" means the vendor's page didn't say. Once you account for prompts, engines and refresh, what each price actually buys can look quite different.
Prices for a small team
The cost of tracking about 50 buying questions with 3 people on the account.
| Tool | Plan | Price for ~50 questions | Users |
|---|---|---|---|
| Peak Answer | Starter | $49/month | Unlimited |
| Peec AI | Starter | $95/month | Unlimited |
| Rankscale | Pro | $99/month | Unlimited |
| Semrush toolkit | Add-on | $159/month (25 + 50 prompts) | 1, then another $99 license each |
| Otterly | Standard | $189/month (100 prompts) | Unlimited |
| Scrunch | Core | $250/month | 5 |
| AthenaHQ | Starter | $295/month | Unlimited |
| Profound | Enterprise | Custom | Custom |
Otterly Lite ($29/month) is cheaper still, with fewer prompts.
Peak Answer
Best for: small teams that want the measuring and the work that follows it in one place.
Peak Answer is an AI visibility tracker that runs your buying questions on ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode, with 50 questions on Starter, the top 10 daily and the rest weekly. Claude and Perplexity run weekly. Then it works on the questions you lose. It writes articles aimed at them and sends them to your CMS as drafts, ranks the sites the engines already quote for your category and drafts the outreach to them, finds Reddit, Quora and LinkedIn threads worth answering, and flags technical problems that stop crawlers reading your site. It also separates answers from search and answers from memory, reports sentiment, connects to Search Console and has an MCP server. The method behind its numbers is published with the data.
Skip it if you need Profound's depth of enterprise reporting, or you already have a content team and only want the numbers.
Price: $49/month, self-serve, with a 7-day trial.
Peec AI
Best for: one brand that wants a clean daily trend line.
Peec AI tracks daily on every plan. Starter covers 50 prompts on 3 models, with unlimited users and one project, and you choose the 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Perplexity is a paid add-on, and Claude Sonnet 4 is Enterprise only. Its pricing page also lists gap analysis, recommended actions and a crawlability audit. A single marketing manager checking whether things are improving week to week would be a good fit.
Skip it if you want articles written or published for you. Peec's own AI instructions page says it doesn't write or publish content itself.
Price: Starter $95/month, Pro $245/month, Advanced $495/month.
Otterly
Best for: a basic, low-cost check on one brand.
Otterly Lite covers 15 prompts, refreshed daily, on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons. Standard moves up to 100 prompts with unlimited workspaces, and Premium to 400. It's pretty much the simplest way to start tracking if you mainly want to know whether you show up at all.
Skip it if you want articles written for you. Otterly's plans include briefs and audits, but no article writer.
Price: Lite $29/month, Standard $189/month, Premium $489/month.
Rankscale
Best for: agencies and teams tracking many brands on a wide set of engines.
Rankscale's Pro plan includes 1,200 credits/month, up to 4,800 answers, 50 page audits, with 10 brand dashboards. It covers ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude and Microsoft Copilot, and you can schedule runs anywhere from hourly to monthly. It's credit-based, so how far the plan goes depends on how many engines and how often you run each prompt. There's a 7 day free trial on Pro.
Skip it if you want content written. Rankscale gives content suggestions and doesn't write the content itself.
Price: Pro $99/month. Essentials starts from $17/month, billed yearly only.
AthenaHQ
Best for: credit-based tracking across a long list of models.
AthenaHQ's free Essential plan gives you 300 credits to try it. Starter covers 11 models, including Claude, Grok, DeepSeek, Meta AI and Mistral, with 3,600 credits a month. One credit is one AI response. Its Content Hub writes full articles and publishes to 8 CMSs, including Shopify, Webflow, WordPress and Sanity, and Starter includes a content optimization agent.
Skip it if you want a flat prompt count you can plan around. Credits run down faster the more engines and runs you add.
Price: Essential is free, Starter is $295/month, and Enterprise is custom.
Semrush AI Visibility
Best for: teams that already use Semrush.
Semrush's AI search tracking sits inside its main plans. Starter tracks 50 prompts daily on 5 websites across Google Search, ChatGPT, Perplexity and Gemini, so AI visibility shows up right next to your traditional search reporting. There's also a Toolkit add-on at $99/month per domain for 25 prompts. Content writing is a separate Semrush product.
Skip it if you don't already pay for Semrush. You'd be buying a full SEO suite to get the AI tracking.
Price: Starter is $165.17/month billed annually, $199 monthly. The AI Visibility Toolkit add-on is $99/month per domain.
Full review: Semrush AI Visibility Toolkit
Scrunch
Best for: how AI crawlers and agents see your site.
Scrunch Core covers 125 unique prompts and 5 user licenses, plus 5 site audits a month. It tracks ChatGPT, Perplexity, Google AI Overviews and Copilot. Its AXP product serves an AI-friendly version of your pages at the CDN layer, which is a different approach from rewriting the pages in your CMS. Multi-brand deployment is listed under Enterprise.
Skip it if you want to know the refresh rate up front. Scrunch's pricing page doesn't state one.
Price: Core is $250/month, with a 7 day free trial.
Profound vs Peak Answer
Profound sells a custom Enterprise package after a free trial, and it's built for large teams with people to act on the data. Peak Answer is self-serve from $49 a month, with tracking, articles, outreach drafts and thread replies on every plan. Basically, it gives you all the tools you need to run AI search visibility and traditional SEO for your site, on your own as the founder (if you want to). There's a full Profound vs Peak Answer comparison too, section by section.
| Profound | Peak Answer | |
|---|---|---|
| AI engines | 3 on the trial, up to 9 on Enterprise | 6 on every plan (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode). Claude covers the top 5/10/13 questions a week and Perplexity up to 50/100/100 |
| Refresh | Daily | Top 10/25/50 questions daily, the rest weekly |
| Runs per question | Once a day per engine | ChatGPT 3 times a week per question, other engines once |
| Search vs memory | Shows the searches it ran, no label | Yes, every answer is marked as searched or from memory |
| Sentiment | Yes | Yes, per mention, plus recurring descriptions of the brand |
| Citation analysis | Yes | Yes |
| Competitors | Yes, limit not stated | Unlimited |
| Content writing | Yes, article workflows | 15/30/60 articles a month |
| CMS publishing | 6 CMSs (WordPress, Contentful, Sanity and others) | 13 CMSs, drafts by default |
| Help earning links and mentions | Agents find authors and draft outreach, Noble integration for placements | Ranks cited sites, finds contacts, drafts outreach for you to send |
| Directories | Not stated | Finds and queues the directories worth listing on, you submit |
| Social threads | Agents surface Reddit threads | Finds Reddit, Quora, LinkedIn and X threads, drafts replies for you to post |
| Technical audit | Crawler logs, page health | 30 site checks, 10/50/250 audited pages, copy-paste fixes |
| Search Console / Analytics | Both | Full Search Console and GA4 data on every plan |
| API and MCP | Both on Enterprise | API and MCP on every plan, including the trial |
| Brands and seats | Unlimited seats, agency workspaces | 1 brand per plan, extra brands at a volume discount up to 25, unlimited users |
| Countries | 1 region on the trial, custom on Enterprise | One market per brand |
| Reports and alerts | CSV, PDF, scheduled agents, metric alerts | Weekly digest email, loss and win alerts, weekly screenshots, CSV downloads |
| Free plan or trial | 7-day trial | 7-day trial, card required |
| Starting price | Custom (trial free) | $49/month |
What you get with Peak Answer
- A published price and self-serve plans, with no sales call.
- Your own buying questions from day one. Profound's trial tracks a fixed set of 50 prompts that you can't change.
- All 6 engines on every plan, including Perplexity and Claude. Profound's trial covers ChatGPT, Gemini and AI Overviews.
- Answers marked as searched or answered from memory. Profound shows the searches an engine ran and doesn't label the answer itself.
- Directories worth listing on, found and queued for you to submit, and Reddit, Quora, LinkedIn and X threads with replies drafted for you to post.
- MCP on every plan, including the trial. Profound's API and MCP are on Enterprise.
What you give up with Peak Answer
- More engines at the top end. Profound Enterprise covers up to 9, including DeepSeek and Exa. Peak Answer covers the main ones: ChatGPT, Gemini, Perplexity and Claude, plus Google AI Overviews and AI Mode. It doesn't track the smaller engines like Profound does, but these have really small and niche user bases.
- Daily checks on every prompt. Profound runs each prompt once a day on every engine. Peak Answer runs the top 10/25/50 questions daily and the rest weekly.
- Countries and languages. Profound lists 30+ languages and 150+ regions, set per Enterprise contract. Peak Answer tracks one market per brand.
- PDF exports and scheduled agent reports. Profound exports CSV and PDF, and runs scheduled reports and metric alerts through its agents. Peak Answer sends a weekly report and loss and win alerts, and has CSV downloads but no PDF export.
- Profound's no-code agents and workflows, with 20+ integrations including Slack, G2 and Gong. Peak Answer has API and MCP but not as many out of the box integrations.
Pricing side by side
Profound's trial is free for 7 days, with 50 prompts it picks, tracked daily on ChatGPT, Gemini and Google AI Overviews. After that, Enterprise is Custom (Tailored packages, no dollar amounts), with no amount on the page. Peak Answer Starter is $49/month for 50 of your own questions on 6 engines, with 15 articles a month included, and it starts with a 7-day trial (card required).
Moving off Profound Enterprise
If you're downgrading from a Profound contract, here are a few things to sort out before you lose access:
- Export your history. Enterprise includes exports and all-time data history. Pull every prompt, answer and citation before access goes dark. Most trackers don't support importing another tool's history, so keep the export separately as your baseline.
- Move your questions over. Copy your prompt list into the new tool as it is. Keep the wording the same for the first month, so the new numbers are comparable.
- Check the engines. Profound Enterprise covers up to 9 engines. Most small team plans cover fewer, so pick the ones your buyers use. For most niches, the biggest are ChatGPT and Google AI Overviews/AI Mode, with Gemini, Claude and Grok the next up depending on the niche.
- Run both for a few weeks if you can. Answers change a lot between runs, and a few weeks of overlap shows you whether the new tool reads the same way.
- Check the contract terms. Notice periods and auto-renewal dates are in the order form. Check them before the renewal date. See Profound pricing for what the plans include.
Which one to choose
Choose Profound if you have an enterprise budget, need up to 9 engines or several regions and languages, want PDF exports and scheduled agent reports, and have a team to act on the data.
Choose Peak Answer if you want a price you can see up front, all 6 engines from the first plan, and the articles, outreach drafts and thread replies done for the questions you lose.
Other picks from this list:
- Peec AI if you want a daily tracker with several countries at a public price.
- Otterly if you want the lowest starting price.
- Rankscale if you track many brands or clients.
If you just want to see where you stand first, the free AI visibility checker asks ChatGPT 5 buying questions about your category and shows who it names.
FAQs
The best Profound alternative depends on the job. Peak Answer if you want the measuring and the work that follows it. Peec AI or Otterly for tracking only. Rankscale or AthenaHQ for many brands or a long list of models. Semrush if your team already uses it. Scrunch for crawler and agent visibility.
The tools most often compared with Profound are Peec AI, Otterly, AthenaHQ, Scrunch, Rankscale, Semrush AI Visibility, Ahrefs Brand Radar and Peak Answer. All of them track how AI engines mention brands. They differ on price, engine coverage, refresh rate and whether they do anything after measuring.
Profound's pricing page shows a free Trial for 7 days, with 50 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews. After that it points to a custom Enterprise plan.
Yes, AthenaHQ's free Essential plan is a free alternative to Profound, with 300 credits. Peak Answer has a 7-day trial and a free AI visibility checker. Rankscale and Scrunch both have 7 day trials.
Profound's pricing page doesn't show a price for brands. The trial is free, and Enterprise is a custom package. Third-party articles report enterprise contracts in the thousands of dollars a month, but Profound doesn't confirm those figures.
Profound is aimed at enterprise measurement across up to 9 engines. Peak Answer starts at $49 a month on 6 engines, and adds content, placement targets, outreach drafts and technical fixes on top of the measuring.
Yes, Profound integrates with both Google Search Console and Google Analytics. Its GA4 extension ties AI activity to human visits, and Search Console clicks, impressions and position were added to its Pages feature in September 2026. Peak Answer connects to Search Console and GA4 on every plan.
Profound has a REST API and an MCP server, and its pricing page lists API access under Enterprise. The free trial has no API or exports. Peak Answer's MCP server is on every plan, including the trial.
Profound helps with outreach through its agents, which find the authors of cited articles and draft outreach, and a Noble integration handles placements. Peak Answer ranks the sites the engines cite, finds the contacts and drafts the outreach for you to send, and finds and queues the directories worth listing on.
Profound's trial tracks 1 language and 1 region, and Enterprise is set per contract, with 30+ languages and 150+ regions available. Peak Answer tracks one market per brand.
Otterly Lite at $29/month is the cheapest tracker with a public price. Peak Answer starts at $49 a month for 50 questions on 6 engines (Claude on the top 5), plus it's not just tracking, it also helps with the content and outreach work that actually gets you mentioned and recommended.
Peak Answer, Peec AI, Otterly and Rankscale all publish prices under $100 a month for an entry plan, and all four include unlimited users.
Profound's site lists custom Enterprise packages, an Agency Growth plan for agencies and a 7 day trial, with no smaller self-serve plan for a single brand. Moving to a cheaper tool means exporting your history first and setting your questions up again in the new tool.