Profound and Peak Answer are both AI visibility tools that track whether engines like ChatGPT, Gemini and Perplexity recommend your brand. Profound is an enterprise platform with custom pricing, more engines and regions on its top plan, and deeper analytics. Peak Answer starts at $49 a month with 6 engines on every plan, and it also writes the content, finds the sites and threads worth getting onto, and drafts the outreach.
Profound's facts come from its own pricing page, docs and changelog, checked between 11 October 2026 and 9 November 2026.
| Profound | Peak Answer | |
|---|---|---|
| AI engines | 3 on the trial, up to 9 on Enterprise | 6 on every plan (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode). Claude covers the top 5/10/13 questions a week and Perplexity up to 50/100/100 |
| Refresh | Daily | Top 10/25/50 questions daily, the rest weekly |
| Runs per question | Once a day per engine | ChatGPT 3 times a week per question, other engines once |
| Search vs memory | Shows the searches it ran, no label | Yes, every answer is marked as searched or from memory |
| Sentiment | Yes | Yes, per mention, plus recurring descriptions of the brand |
| Citation analysis | Yes | Yes |
| Competitors | Yes, limit not stated | Unlimited |
| Content writing | Yes, article workflows | 15/30/60 articles a month |
| CMS publishing | 6 CMSs (WordPress, Contentful, Sanity and others) | 13 CMSs, drafts by default |
| Help earning links and mentions | Agents find authors and draft outreach, Noble integration for placements | Ranks cited sites, finds contacts, drafts outreach for you to send |
| Directories | Not stated | Finds and queues the directories worth listing on, you submit |
| Social threads | Agents surface Reddit threads | Finds Reddit, Quora, LinkedIn and X threads, drafts replies for you to post |
| Technical audit | Crawler logs, page health | 30 site checks, 10/50/250 audited pages, copy-paste fixes |
| Search Console / Analytics | Both | Full Search Console and GA4 data on every plan |
| API and MCP | Both on Enterprise | API and MCP on every plan, including the trial |
| Brands and seats | Unlimited seats, agency workspaces | 1 brand per plan, extra brands at a volume discount up to 25, unlimited users |
| Countries | 1 region on the trial, custom on Enterprise | One market per brand |
| Reports and alerts | CSV, PDF, scheduled agents, metric alerts | Weekly digest email, loss and win alerts, weekly screenshots, CSV downloads |
| Free plan or trial | 7-day trial | 7-day trial, card required |
| Starting price | Custom (trial free) | $49/month |
Profound runs each prompt once a day on each engine you've set up. The trial covers ChatGPT, Gemini and Google AI Overviews. Enterprise goes up to 9 engines: ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude, Google AI Overviews, Exa and Meta's Muse Spark. It also tracks query fanouts (the searches an engine runs while it writes an answer), sentiment themes and claims, and has a FactCheck feature for accuracy.
Peak Answer tracks 6 engines on every plan. The top 10, 25 or 50 questions (Starter, Growth, Pro) run daily on ChatGPT, Gemini and AI Overviews, and the rest run weekly. On paid plans, ChatGPT runs each question three times a week. Every answer is marked as searched or answered from memory, which shows whether a question needs a page the engine can find or more mentions on the sites the model already knows. Claude and Perplexity run weekly and cover fewer questions than the other engines: Claude the top 5, 10 or 13 a week, and Perplexity up to 50, 100 or 100.
Both keep the citations behind each answer. Profound added Citation Decay tracking and YouTube creator citations in August 2026. Peak Answer ranks the cited sites, flags the ones that mention you without linking to you, and shows you the full answer texts and citations for each tracked question.
Profound writes through its AI Marketer agents and workflows. A Generate Article step produces a full article, and its docs list CMS integrations with WordPress, Contentful, Sanity, Drupal, Framer and Adobe Experience Manager. WordPress posts can go out as a draft or published.
Peak Answer writes 15, 30 or 60 articles a month aimed at the questions you're losing, and sends them to one of 13 CMSs: WordPress, Shopify, Webflow, Wix, Ghost, Framer, BigCommerce, HubSpot, Notion, Base44, GitHub, Sanity or a webhook. Articles go out as drafts unless you turn on live publishing. It rechecks published articles and rewrites the ones that slip, and facts you give it in your own words are kept word for word in the drafts.
Profound's agent templates find the authors of cited articles and draft outreach to them, and a Noble integration handles placements. Its agents can also surface Reddit threads.
Peak Answer ranks the sites the engines cite for your questions, finds a contact for each one (from the site itself, a people search, or an email lookup on request) and drafts the outreach for you to send from your own inbox. It also finds non-competing tools in your space worth asking for a link. It finds the directories worth listing on and queues them for you to submit, then checks your listings weekly for facts that don't match. Twice a day it searches Reddit, Quora, LinkedIn and X for threads on your questions and drafts a reply you can post, shown next to the subreddit's rules. Nothing is sent or posted for you, and it doesn't run backlink exchanges or buy links.
Profound's Agent Analytics reads real crawler logs from your CDN or host (Cloudflare, Fastly, Akamai, CloudFront, Vercel, Netlify and others) and shows which AI bots visit which pages. Its Pages feature scores page health with Google Lighthouse and PageSpeed Insights, and Dynamic Bot Rendering was added in September 2026.
Peak Answer runs 30 site checks, including AI crawlers blocked in robots.txt, a missing llms.txt or sitemap, schema, canonicals, titles and meta descriptions, thin content, broken links, Core Web Vitals and HTTPS. It audits 10, 50 or 250 pages a week depending on the plan. Each finding comes with steps and a copy-paste fix, like a robots.txt block or an HTML snippet, and you apply it on your site. It doesn't read server logs.
Profound connects to Google Analytics 4 and Search Console, has a human referrals report for traffic from AI engines, and has a Profound Pixel in beta that ties conversions to that traffic. It exports CSV and PDF and has a Tableau connector. Its workflows connect to 20+ tools, including Slack, Gong, G2 and Microsoft 365, and its API and MCP server are on Enterprise.
Peak Answer connects directly to Search Console and GA4 on every plan, with striking-distance queries, CTR outliers and cannibalisation on the Traffic screen, and you can download your data as CSV. Its API and MCP server are on every plan, including the trial, so you can run it from your own AI tools: ask Claude or ChatGPT about your visibility, questions and actions, or add competitors or track new questions from there.
Profound includes unlimited seats on the trial and on Enterprise. For agencies, an Agency Growth plan includes 10 prospect pitch workspaces a month, with full client workspaces at $399/month each. The trial covers one language and one region, and Profound says it supports 30+ languages and 150+ regions overall.
Peak Answer is priced per brand with unlimited users on every plan. Extra brands come at a volume discount, up to 25 brands. Each brand is tracked in one market.
Profound's pricing page shows a free trial (50 prompts it picks for you, run daily for 7 days on 3 engines) and a custom Enterprise plan. No self-serve price is listed for brands, and the trial has no exports, API or data history. Enterprise adds custom prompts, CSV and JSON export, the API and SSO. The Profound pricing breakdown covers each plan in more detail.
Peak Answer is $49 a month for Starter (50 questions and 15 articles), $99 for Growth and $199 for Pro, per brand. Annual billing gets two months free. The 7-day trial needs a card and covers 20 questions and 3 articles.
Choose Profound if you're a larger team that wants enterprise analytics: many engines and regions, crawler log data, custom workflows, and security features like SSO and SOC 2, with people in house to act on what it finds.
Choose Peak Answer if you're a founder or a small team that wants a set monthly price and the work done in the same place as the tracking: the articles, the outreach drafts, the directories and the thread replies, and you want to run it from your own AI tools.
Use both if Profound already handles your reporting and you want Peak Answer to write the content and line up the links and mentions. Running both also lets you check one measurement against the other.
To see where you stand first, the free AI visibility checker asks ChatGPT 5 buying questions in your niche and shows whether it names you. There are other Profound alternatives at different price points too.
Profound's pricing page lists a free 7-day trial and a custom-priced Enterprise plan, with no self-serve price shown for brands (checked between 11 October 2026 and 9 November 2026). Peak Answer starts at $49 a month per brand, with Growth at $99 and Pro at $199, and has a 7-day trial.
Profound writes articles through its AI Marketer agents and workflows, and it can publish to WordPress, Contentful, Sanity, Drupal, Framer and Adobe Experience Manager. Peak Answer writes 15 to 60 articles a month on its paid plans and sends them to one of 13 CMSs as drafts.
Profound and Peak Answer both find the sites AI engines cite and draft outreach to them. Profound does it through agent templates and has a Noble integration for placements. Peak Answer ranks the cited sites, finds contacts, queues directories, and finds Reddit, Quora, LinkedIn and X threads with replies drafted, and you send and post everything yourself.
Profound offers an API and an MCP server on its Enterprise plan. Peak Answer's API and MCP server are on every plan, including the trial, so an AI assistant like Claude can read your visibility data and add competitors or questions.
Profound tracks one region on its trial and a custom set on Enterprise, and says it supports 150+ regions and 30+ languages. Peak Answer tracks each brand in one market.
Profound connects to both Google Analytics 4 and Search Console, and it reports human referrals from AI engines. Peak Answer connects to Search Console and GA4 on every plan.
You can run Profound and Peak Answer side by side, for example with Profound on reporting and Peak Answer on content and outreach. Peak Answer's 7-day trial lets you compare the two measurements for a week first.