Otterly and Peak Answer are both AI visibility tools that track whether engines like ChatGPT, Perplexity and Google AI Overviews name your brand. Otterly is a tracking and audit tool priced by prompt count, with daily checks, exports and an API, and it leaves the writing and outreach to you. Peak Answer starts at $49 a month with 6 engines on every plan, and it also writes the articles, finds the sites and threads worth getting onto, and drafts the outreach.
Otterly's facts come from its own pricing page, help center and changelog, checked between 11 October 2026 and 9 November 2026.
| Otterly | Peak Answer | |
|---|---|---|
| AI engines | ChatGPT, AI Overviews, Perplexity and Copilot on all plans; AI Mode, Gemini and Claude are paid add-ons | 6 on every plan (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode). Claude covers the top 5/10/13 questions a week and Perplexity up to 50/100/100 |
| Refresh | Daily | Top 10/25/50 questions daily, the rest weekly |
| Runs per question | Not stated | ChatGPT 3 times a week per question, other engines once |
| Search vs memory | Not stated | Yes, every answer is marked as searched or from memory |
| Sentiment | Yes, plus brand profiling | Yes, per mention, plus recurring descriptions of the brand |
| Citation analysis | Yes | Yes |
| Competitors | Unlimited | Unlimited |
| Content writing | Content briefs only | 15/30/60 articles a month |
| CMS publishing | No | 13 CMSs, drafts by default |
| Help earning links and mentions | Off-page suggestions, no outreach | Ranks cited sites, finds contacts, drafts outreach for you to send |
| Directories | Not stated | Finds and queues the directories worth listing on, you submit |
| Social threads | Cited posts only | Finds Reddit, Quora, LinkedIn and X threads, drafts replies for you to post |
| Technical audit | One URL at a time, plus AI crawler logs from Standard | 30 site checks, 10/50/250 audited pages, copy-paste fixes |
| Search Console / Analytics | Neither (manual CSV upload of Search Console queries) | Full Search Console and GA4 data on every plan |
| API and MCP | Both on Standard and up | API and MCP on every plan, including the trial |
| Brands and seats | 1 workspace on Lite, unlimited from Standard; unlimited users | 1 brand per plan, extra brands at a volume discount up to 25, unlimited users |
| Countries | Set per prompt; unlimited countries and languages | One market per brand |
| Reports and alerts | CSV, PDF reports; Looker Studio from Standard | Weekly digest email, loss and win alerts, weekly screenshots, CSV downloads |
| Free plan or trial | Free trial | 7-day trial, card required |
| Starting price | $29/month (15 prompts) | $49/month |
Otterly checks every prompt daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude cost extra on every plan: AI Mode and Gemini are $9, $59 or $149 a month each on Lite, Standard or Premium, and Claude is $29, $109 or $439. It collects answers through each engine's public web interface, apart from Claude, which it tracks through the API. Otterly tracks sentiment and position, and since October 2026 it has Brand Profiling, which shows how AI describes you against your competitors. Its docs don't say how many times each prompt runs, or whether an answer came from a search or from the model's memory.
Peak Answer tracks 6 engines on every plan with no add-ons. The top 10, 25 or 50 questions (Starter, Growth, Pro) run daily on ChatGPT, Gemini and AI Overviews, and the rest run weekly. On paid plans, ChatGPT runs each question three times a week. Every answer is marked as searched or answered from memory, which shows whether a question needs a page the engine can find or more mentions on the sites the model already knows. Claude and Perplexity run weekly and cover fewer questions than the other engines: Claude the top 5, 10 or 13 a week, and Perplexity up to 50, 100 or 100.
Both keep the citations behind each answer. Otterly's Citations report shows winners and losers over time and a Domain Sources view. Peak Answer ranks the cited sites, flags the ones that mention you without linking to you, and shows you the full answer texts and citations for each tracked question.
Otterly's Content Audit turns pages that AI skips into content briefs, and its Claude Skill drafts briefs with a slug, meta description, headings and an answer hook. It doesn't write full articles, and it doesn't publish to a CMS. Its WordPress plugin is for crawler logs.
Peak Answer writes 15, 30 or 60 articles a month aimed at the questions you're losing, and sends them to one of 13 CMSs: WordPress, Shopify, Webflow, Wix, Ghost, Framer, BigCommerce, HubSpot, Notion, Base44, GitHub, Sanity or a webhook. Articles go out as drafts unless you turn on live publishing. It rechecks published articles and rewrites the ones that slip, and facts you give it in your own words are kept word for word in the drafts.
Otterly shows the sources the engines cite and gives off-page suggestions: Reddit and forums, Wikipedia, PR and news mentions, and partnering with pages that are already cited. Finding contacts and doing the outreach is up to you. Its social coverage is the Reddit and social posts that show up in citations.
Peak Answer ranks the sites the engines cite for your questions, finds a contact for each one (from the site itself, a people search, or an email lookup on request) and drafts the outreach for you to send from your own inbox. It also finds non-competing tools in your space worth asking for a link. It finds the directories worth listing on and queues them for you to submit, then checks your listings weekly for facts that don't match. Twice a day it searches Reddit, Quora, LinkedIn and X for threads on your questions and drafts a reply you can post, shown next to the subreddit's rules. Nothing is sent or posted for you, and it doesn't run backlink exchanges or buy links.
Otterly's GEO Audit checks one URL at a time for crawler access and AI readiness, like static vs dynamic content and structured data. Lite includes 1,000 URL audits a month, Standard 5,000 and Premium 10,000, and bulk checks go through the API. Agent Analytics (Standard and up) shows AI crawler and agent visits from log uploads, a webhook, Cloudflare, Netlify or a WordPress plugin.
Peak Answer runs 30 site-wide checks, including AI crawlers blocked in robots.txt, a missing llms.txt or sitemap, schema, canonicals, titles and meta descriptions, thin content, broken links, Core Web Vitals and HTTPS. It audits 10, 50 or 250 pages a week depending on the plan. Each finding comes with steps and a copy-paste fix, like a robots.txt block or an HTML snippet, and you apply it on your site. It doesn't read server logs.
Otterly has no native Search Console or Google Analytics connection. You can export your top Search Console queries to CSV and upload them as prompts. It exports CSV (prompts, citations, raw answers and recommendations), PDF brand reports with your logo, and has a Looker Studio connector from Standard. Its API, MCP server and an installable Claude Skill are on Standard and up.
Peak Answer connects directly to Search Console and GA4 on every plan, with striking-distance queries, CTR outliers and cannibalisation on the Traffic screen, and you can download your data as CSV. Its API and MCP server are on every plan, including the trial, so you can run it from your own AI tools: ask Claude or ChatGPT about your visibility, questions and actions, or add competitors and track new questions from there.
Otterly includes unlimited team members on every plan. Lite has one workspace. Standard and up have unlimited workspaces, each with its own brands, prompts and reports, sharing one prompt pool, plus a read-only Viewer role for clients. Its Agency Partner program adds more prompts (150 on Standard, 500 on Premium) and pitch workspaces for prospects. Country is set per prompt, and its pricing page lists unlimited countries and languages.
Peak Answer is priced per brand with unlimited users on every plan. Extra brands come at a volume discount, up to 25 brands. Each brand is tracked in one market.
Otterly's Lite plan is $29/month for 15 prompts, Standard is $189/month for 100 prompts and Premium is $489/month for 400 prompts. Enterprise is custom, from 1,000 prompts. Annual billing is 15% off, and 100 more prompts cost $99 a month on Standard and Premium. Adding AI Mode, Gemini and Claude to Standard takes it from $189 to $416 a month. Lite includes 3 recommendations a week, and the other plans are unlimited.
Peak Answer is $49 a month for Starter (50 questions and 15 articles), $99 for Growth and $199 for Pro, per brand, with all engines included. Annual billing gets two months free. The 7-day trial needs a card and covers 20 questions and 3 articles. A price comparison of AI visibility tools covers the rest of the category.
Choose Otterly if you want a tracking and reporting tool at a low entry price, you track several countries, or you need PDF reports and Looker Studio for clients, and you have people who write the content and do the outreach.
Choose Peak Answer if you want every engine without add-ons, and you want the articles, outreach drafts, directories and thread replies done in the same tool that does the tracking, and you want to run it from your own AI tools.
Use both if Otterly already feeds your client reports and you want Peak Answer for the content and the work on other sites.
To see where you stand first, the free AI visibility checker asks ChatGPT 5 buying questions in your niche and shows whether it names you.
Otterly costs $29/month for Lite (15 prompts), $189/month for Standard (100 prompts) and $489/month for Premium (400 prompts), and Google AI Mode, Gemini and Claude are extra. Peak Answer starts at $49 a month for 50 questions, with all 6 engines included.
Otterly tracks Gemini, Claude and Google AI Mode as paid add-ons on every plan. ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included. Peak Answer includes all 6 of its engines on every plan.
Otterly checks every prompt daily on all plans. Peak Answer checks its top 10, 25 or 50 questions daily, depending on the plan, and the rest weekly, and ChatGPT runs each question three times a week.
Otterly writes content briefs for pages that AI skips, and it doesn't write full articles or publish them. Peak Answer writes 15 to 60 articles a month on its paid plans and sends them to one of 13 CMSs as drafts.
Otterly shows which sources the engines cite and suggests off-page work like Reddit, Wikipedia and PR, and the outreach is up to you. Peak Answer finds the contacts at cited sites, drafts the outreach, queues directories and drafts replies to Reddit, Quora, LinkedIn and X threads for you to send and post.
Otterly has an API, an MCP server and a Claude Skill on Standard and up. Peak Answer's API and MCP server are on every plan, including the trial, and let an AI assistant like Claude read your visibility data and add competitors or questions.
Otterly has no native Search Console connection, but you can upload exported Search Console queries as prompts. Peak Answer connects to Search Console and GA4 on every plan and syncs Search Console daily.
Otterly sets the country per prompt and lists unlimited countries and languages. Peak Answer tracks each brand in one market.