Research

Which Consumer Brands Does AI Recommend?

This category covers 3 markets and 15 questions, with entry bars from 16 to 56. Third-party content dominates 1 of the 3 markets.

Niches and markets

3

Questions asked

15

Entry bar range

16 to 56

Markets mostly third-party

1 of 3

Who gets cited

National publishers, Reddit and YouTube lead in the supplement and health markets. The app and coaching markets also cite small practitioners and apps by name.

What to do first

  • For supplements, earn coverage in the health media the engines quote before writing on your own site.
  • For coaching, write as a named practitioner and go after the Reddit threads.
  • For apps, publish comparison and accuracy pages like the ones engines already quote.

Most of what is cited here is other people's writing, so how to get recommended by ChatGPT covers earning those mentions.

Markets from the 14-market study

Men's health supplements

Median site

71

Bar

56

Content share

96%

Tested site

36

Editorial verdict, as of 2026-10-02: Closed. The median cited site scores 71 and the bar is 56. Content share is 96%. National publishers answer the health question.

Content share is the share of cited sources that were articles about the category (96% here), and a vendor's own page does not count. A tested site scored 36 against a bar of 56. It cleared the bar on 0 of 5 questions, and on 3 of 5 questions a site below the bar was cited anyway.

Earn third-party coverage in health media before writing anything on your own site, and plan on years. If that is not available, deprioritize this market.

91 domains were cited across the 5 questions; these are the most-cited, each with one page the engines read.

DomainCited onScoreTypeA page they cited
youtube.com5 of 5100Own siteyoutube.com/watch
amazon.com4 of 597Articleamazon.com/Testosterone-Booster-Tongkat-Horny-Goat/dp/B07…
reddit.com4 of 595Articlereddit.com/r/Biohackers/comments/1vg1x5f/what_are_the_bes…
walmart.com3 of 592Articlewalmart.com/browse/health/testosterone-booster/976760_116…
healthline.com3 of 580Articlehealthline.com/health/herbs-vitamins-supplements-testoste…
menshealth.com3 of 570Articlemenshealth.com/fitness/a19531177/the-truth-about-testoste…
gnc.com3 of 562Articlegnc.com/supplements/testosterone-booster
forbes.com2 of 585Articleforbes.com/health/healthy-aging/best-multivitamins-men-ov…
pmc.ncbi.nlm.nih.gov2 of 581Articlepmc.ncbi.nlm.nih.gov/articles/PMC6920068
fortune.com2 of 580Articlefortune.com/article/best-testosterone-boosters
target.com2 of 580Articletarget.com/s/testosterone+booster
everydayhealth.com2 of 577Articleeverydayhealth.com/diet-nutrition-products/best-multivita…
medicalnewstoday.com2 of 575Articlemedicalnewstoday.com/articles/testosterone-booster
goodhousekeeping.com2 of 573Articlegoodhousekeeping.com/what-to-buy/g71120645/best-men-multi…
innerbody.com2 of 558Articleinnerbody.com/best-testosterone-booster

Women's fitness coaching

Median site

48

Bar

32

Content share

78%

Tested site

15

Editorial verdict, as of 2026-10-02: Contested. The median cited site scores 48 and the bar is 32. A site below the bar was cited on 3 of 5 questions.

Content share is the share of cited sources that were articles about the category (78% here), and a vendor's own page does not count. A tested site scored 15 against a bar of 32. It cleared the bar on 0 of 5 questions, and on 3 of 5 questions a site below the bar was cited anyway.

Write as a named practitioner. The engines here quote people. Go after the Reddit threads high in the cited set.

96 domains were cited across the 5 questions; these are the most-cited, each with one page the engines read.

DomainCited onScoreTypeA page they cited
youtube.com5 of 5100Articleyoutube.com/watch
reddit.com4 of 595Articlereddit.com/r/xxfitness/comments/rsyfvu/has_anyone_had_suc…
julielohre.com4 of 546Own sitejulielohre.com/online-personal-training
warriorbabe.com4 of 538Articlewarriorbabe.com/read/top-online-fitness-coaches
instagram.com3 of 5100Articleinstagram.com/lovelucyfit_
barbend.com3 of 561Articlebarbend.com/best-online-personal-trainers
garagegymreviews.com3 of 556Articlegaragegymreviews.com/best-online-personal-trainer
happytrainers.com3 of 529Articlehappytrainers.com/blog/10-best-online-personal-trainers-f…
facebook.com2 of 5100Articlefacebook.com/fb-answers/female-strength-coach-online
forbes.com2 of 585Articleforbes.com/health/weight-loss/best-personal-trainer-apps
irs.gov2 of 585Articleirs.gov/payments/online-payment-agreement-application
girlsgonestrong.com2 of 550Articlegirlsgonestrong.com/womens-online-fitness-coaching
staceyschaedler.com2 of 527Own sitestaceyschaedler.com
scottlaidler.com2 of 526Own sitescottlaidler.com
x.com1 of 598Articlex.com/EvanHub/status/2097497037956891126

AI calorie and nutrition trackers

Median site

51

Bar

16

Content share

79%

Tested site

6

Editorial verdict, as of 2026-10-02: Open. The median cited site scores 51 and the bar is 16, a gap of 35. A gap that wide means small apps get cited.

Content share is the share of cited sources that were articles about the category (79% here), and a vendor's own page does not count. A tested site scored 6 against a bar of 16. It cleared the bar on 0 of 5 questions, and on 1 of 5 questions a site below the bar was cited anyway.

Write the comparison and accuracy pages the engines already quote. A low domain score is enough to get cited here, so the page itself is what counts.

54 domains were cited across the 5 questions; these are the most-cited, each with one page the engines read.

DomainCited onScoreTypeA page they cited
youtube.com5 of 5100Own siteyoutube.com/watch
play.google.com5 of 599Articleplay.google.com/store/apps/details
calai.app5 of 538Own sitecalai.app
reddit.com4 of 595Articlereddit.com/r/caloriecount/comments/1nx7bx2/what_are_yalls…
healthline.com4 of 580Articlehealthline.com/nutrition/best-calorie-counters
nutriscan.app4 of 540Articlenutriscan.app/blog/posts/best-free-ai-calorie-tracking-ap…
platelens.app4 of 535Articleplatelens.app/blog/best-ai-calorie-tracking-app-2026
nutritioncoachingacademy.com4 of 517Articlenutritioncoachingacademy.com/blog/the3bestaicalorietracki…
facebook.com3 of 5100Articlefacebook.com/groups/238620256823178/posts/2004654506886402
instagram.com3 of 5100Articleinstagram.com/reel/DdjmYaQNAoI
apps.apple.com3 of 599Articleapps.apple.com/be/app/cal-ai-calorie-tracker/id6480417616
jotform.com3 of 589Articlejotform.com/ai/best-ai-calorie-tracker
quora.com3 of 585Articlequora.com/Can-you-recommend-a-fitness-app-that-includes-f…
fortune.com3 of 580Articlefortune.com/article/best-calorie-counter-apps
snapcalorie.com3 of 545Own sitesnapcalorie.com

Caveats

  • This category comes from the market study alone: 15 questions across 3 markets, measured on 2026-10-02.
  • The bars come from a small cited set and moved between runs. Read the median cited site as the level of the market.

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