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Keyword Gap Checker

The Keyword Gap Checker compares your site with a competitor's and lists the topics they cover that you do not cover anywhere. It reads a sample of pages from each site's sitemap, then returns up to 12 topic gaps with a short note on why each matters, the two-word phrases they use often that you do not, and the topics only you cover.

Updated

How to read the gaps

A keyword gap is a topic a competitor writes about that your site does not. The headline gives the number of gaps found, and the table lists each topic with a one-sentence note on why it matters to you.

Two lists follow the table: two-word phrases the competitor uses at least 3 times that do not appear in your sample, and topics only your site covers.

How the sites are sampled

The tool reads each homepage plus up to 12 pages listed in the site's sitemap.xml. The result describes that sample, so a topic marked as a gap may still exist on a page that was not read.

If a site has no sitemap.xml, or only a sitemap index, the tool can read little more than the homepage. The page counts in the stats show how many pages each sitemap lists.

Turning the gaps into pages

Not every gap is worth filling. Some topics suit only the competitor's audience.

  1. Mark the gaps that match something you sell or want to be known for.
  2. Search your own site for each one to confirm nothing covers it.
  3. Plan one page for each topic that remains.
  4. Build a content brief for each page, starting with the topic as the target.
  5. Leave the topics only you cover as they are.

What the tool does not show

It does not show search volume, rankings, backlinks or traffic. For a side-by-side of titles, schema and page counts, use the SEO Competitor Analysis.

Common questions

A keyword gap is a topic or search term that a competitor covers and your site does not. This tool finds them by comparing what the two sites write about.
No. It shows which topics are missing from your site, and you decide which are worth writing. Use a search tool of your choice to check demand.
Either the two sites cover similar ground, or one sample was small. A site with no readable sitemap is sampled from its homepage alone, so try a competitor whose sitemap loads at /sitemap.xml.

Related tool: Ready to write a page for a gap? Build an outline with the Content Brief Generator.

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